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The POWER of

What are people concerned about more than anything else? Themselves! For this reason, dot ME is the world's most powerful domain name extension.

At its onset, the dot ME domain extension was being touted as the best way for an individual to tell the world about him or herself. As the slogan goes, ".ME is about YOU!" But this view is narrow to say the least. Because when thought of this way, what you have is basically a homepage - a personal website for one person.

Inverted thinking however, unveils the real power of the .ME domain. Instead of approaching a .ME website as a site for one person, think of it as a place where ALL PEOPLE can identify with something on a personal level. For example, what is important to all people? Their career? Saving money? Losing weight? Meeting someone special? Now imagine you are a business or advertiser that needs to connect with people on one of those personal levels. Owning a valuable web destination with a name like career.me, savings.me, weightloss.me or compatible.me would give you a distinct advantage over your competition.

Consider this specific example: Over 100 million people in the United States alone have unhealthy cholesterol levels. The rates in many other countries are even worse. With a worldwide total near a billion people, it's no wonder that pharmaceutical giants are competing furiously to provide drugs and treatments for this huge target market. Now imagine you are watching a commercial from one of these companies and at the end of the commercial the voiceover says, "to find out how you can control your cholesterol levels, go to altoprev.com." Or maybe it says, "go to pravachol.com" Or better still, "go to rosuvastatin.com" These are mouthfuls of strange words that people have never heard before and can't remember anyway. Now instead imagine that the ad ends by saying, "To find out how you can reduce your cholesterol levels, go to cholesterol.me."

The message is clear, memorable and reaches each person in the target audience on a very personal level. This most effective form of advertising is what leads to the bottom line. And in the domain name world, the mass appeal of reaching ALL people on a personal level is what makes a .ME name so valuable.











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